May, 2016
Increase Your Perceived Value With Social Proof — and Charge More
When was the last time you went into Walmart and asked for a discount? I did it yesterday. Consumers want the biggest bang for their buck, and merchants want to make as much margin as possible. Price shoppers are in every industry. The problem is, some people attract them, and others avoid them like the plague. There is no solution to [...]
How to Value Your Startup — Without Getting It Wrong
As a business owner, if you decide to seek out investments, you will have to go through the process of valuing your company. Errors in this process are common among entrepreneurs. Rather than not taking something into account, they come up with a crazy valuation. Recently, a company you’ve likely never heard — LeSports — [...]
How to Start a White-Collar Business in a Blue-Collar Industry
While startups flock to oversaturated tech enclaves like Silicon Valley, savvy entrepreneurs are watching blue-collar industries become the next big thing. Related: Mike Rowe: To Be Successful, Don’t Fear the Dirty Work By next year, experts expect to see the United States add 2.5 million jobs for middle-skill workers — jobs which [...]
Getting into Catering: What You Need to Know
Copyright: limonzest / 123RF Stock Photo A career in catering is a fast paced, exciting path to take. But, it’s important you seek out the experience and necessary training before applying for catering jobs (bookmark this post, because once you’re ready to apply for roles they can be found here). So what do you need to know before [...]
5 Must-Answer Questions to Succeed Targeting Your Customer Base
Apply now to be an Enterpreneur360™ company and let us tell the world your success story. Get Started » Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their [...]
6 Key Elements in Google Analytics for eCommerce Sites
Analytic data can be key to understanding customers and how people use your eCommerce site. While this information is gathered for you from tools such as Google Analytics, interpreting the numbers can be confusing at times. However, it’s in your best interest to know how visitors are interacting with the online store. It can be [...]
Every Startup Gains From An Incubator Or Accelerator
A question I often get as an adviser is whether or not to join a business incubator or accelerator as a way to move forward faster and smarter and increase the odds of business success. The simple answer is always yes, but like any other resource, finding the right one depends on your implementation stage, your own expertise, and what’s [...]
Forget Your Degree. Start a Business.
Apply now to be an Enterpreneur360™ company and let us tell the world your success story. Get Started » The History of Domesticated Animals was a course my really good friend took while attending Columbia University. Her tuition was $40,000 per year. She’s been out of college for almost 10 years, and still paying off the debt. She works [...]
How to 'Productize' Your Service Business Offerings
If you own or lead a professional services company, you understand the unique challenges you face in not offering a tangible product. Even if your business is thriving, you still only have so much time to exchange for money. Try as you might to maximize price or delivery and allow yourself a comfortable margin, you will still reach a [...]