December, 2016
4 Strategies That Drive Brand Loyalty
Are you leading the next great startup, or are you a part of an executive team at a well-established corporation? While the demands placed on executives at every organization can be dramatically different, what holds true across diverse industries is the importance of brand loyalty. Related: 5 Strategies to Instill Brand Loyalty in [...]
10 Free Online Tools Every Entrepreneur Should Know About
If you are going to start a business, you should make best use of your limited budget and try to bootstrap as much as possible. Therefore, take a look at the below free tools which will make your life easier and help you take-off your business right away. 1. Launchrock Launchrock helps you to build a simple “launching soon” web page and [...]
How to Change Careers in 2017
Seth M. Siegel started his career as a copywriter. He then became a lawyer before taking on an executive marketing role. This Broadway producer, mobile entertainment executive, best-selling author and businessman has held seven job titles in seven different industries. While some may look at Siegel’s “hopscotch career” [...]
Bootstrapping the Smartest Way
Reader Resource Get the working capital your business needs–learn more about Entrepreneur Lending, powered by CAN Capital » When I started my company 10 years ago, I knew it was going to be a long journey. It took three years for our product to generate enough revenue to sustain the company on its own. Those were the most challenging [...]
3 Things Successful Leaders Do to Get Out of a Rut
I have seen countless authors cite statistics that say 80 to 90 percent of startups fail within the first 18 months. Many of those citations are out of date or just apocryphal. What is true is that failure has become a badge of honor and failure postmortems so vogue in places like Silicon Valley, you would think some people wanted to [...]
Local Startup Communities Are Helping Build the National Tech Landscape
Enthusiasm for entrepreneurship and the steep cost of living in Silicon Valley and the San Francisco Bay area generally is stengthening startup communities in unexpected places. These startup hubs are popping up throughout the country in large cities like Austin, Denver and Los Angeles, as one might expect, but some of the most [...]
How to Retain More Customers Without Spending a Dime
A startup business needs a constant supply of new customers to survive. That’s why sourcing new customers has to be a daily priority. If you’re not selling, you’re not in business; all you’ve got is a hobby. Related: 5 Ways Small-Business Owners Can Improve Customer Retention But once you do get that customer base going, your next [...]
9 Ways to Make Your Customers Happy (Infographic)
Customer satisfaction is vital to keeping your company afloat. Without customers, how would you make any money? Bad customer service can cost a business a lot. Just this year, poor customer service cost businesses in the U.S. $83 billion. And not only does it affect companies’ profits, but it can also result in lost clients and a [...]
3 Job Interview Tactics Phony Candidates Can't Handle
New hires power the growth of every startup and small business, but how can you tell the difference between a smooth-talking applicant and a superb future employee? Three key techniques separate the fakers from the makers. 1. Ask uncomfortable questions These seven serious questions help reveal the character of the candidate. Note they [...]