Like a broken record, entrepreneurs love to talk about their tangible achievements – their impressive tech-stack, well-known group of advisors and how much capital they’ve raised. But guess what? When you talk to companies that are in the process of purchasing a startup, expect to be surprised. Jim Hornthal, co-founder of LaunchPad Central, insists you need to have regular conversations with customers so you can figure out what matters to them. Same for acquirers. The better you understand their mindset, the more likely you’ll grab their attention. So what do acquirers care about? Here’s the top three factors potential acquirers care about most. 1. Do … Continue reading 3 Factors Potential Acquirers Consider Before Buying a Startup