July 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to building and sustaining a business, perhaps nothing is as important as listening to your customers. They are the ones you are meant to help and serve, so they are in the driver’s seat, and hearing them well sets the stage for everything you’ll decide and do. There are three simple methods you can use to do this every day, regardless of your industry, product, or service. 1. Layer your feedback streams Direct feedback is arguably the most important type of feedback you … Continue reading 3 Methods to Help You Determine What Customers Really Want (and Really Don't Want)