You’re an entrepreneur who has successfully navigated the shopper journey ecosystem to generate new customers — only to see most of them never return. We all know the way to a great, positive ROI is to keep more customers than you lose, so what can you do to increase retention rates and actually create loyal customers? 1. Forget spray & pray. If you’ve had success in driving new customers to your business, chances are you already know quite a bit about them, including where they came from — referring website, social media platform, search engine, etc. — as well as a few things … Continue reading 3 Tips for Winning the Loyalty of Your Customers