COVID-19 transformed commerce. But looking to the recovery, we sense a return to D2C’s first principles. April 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In the early 2000s, it seemed almost easy to launch a successful direct-to-consumer brand. We saw it time and again: a fresh D2C business would apply a standard business launch model to any sleepy, overlooked market, and find success. It happened with mattresses, with eyeglasses, with shaving products. But by 2020, the model was no longer fresh, and founders were having a more difficult time finding success as competition increased, … Continue reading 5 Things to Consider as You Scale a D2C Business