March 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Bringing a product to market can be daunting. One of the reasons so many products fail is because entrepreneurs don’t take the necessary steps to plan and prepare. “Before you invest time and money into an idea, you need to confirm your product is something people want,” says Liz Long, Founder of Learn To Make A Product, a business accelerator for entrepreneurs with physical products that has assisted clients such as Martha Stewart, Guess Jeans, Lexus and Discovery Channel. Here are six things Long suggests entrepreneurs consider before diving … Continue reading 6 Key Things to Consider When Bringing a Product to Market