Years ago, Samuel Baroux, a European restaurateur, befriended a llama named Dolly. She lives on a farm near Baroux’s home in the South of France, and like many llamas, Dolly is a soothing presence. She always seems to be in a good mood. So when Baroux began talking with his friend Eric Shomof (pictured), a real estate developer in Los Angeles, about partnering together on a waffle and ice cream business, they decided that Dolly should be their mascot. In 2017, the two founders opened The Dolly Llama, and Dolly’s likeness, sporting a pair of teal sunglasses, appears on the … Continue reading 6 Lessons Learned From Franchisors Who Launched in 2020