Solve their problem instead of simply selling them something. April 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The most successful salespeople in the world don’t come across as salespeople at all. Instead, they carry themselves as experts in their industry who can solve key challenges for their ideal prospects. Simply put, if you’re in the business of selling, then you’re an expert in whatever you sell. It’s up to you to make sure your prospects know it. While your prospects only see what’s going on at their own companies, you can offer them a … Continue reading 8 Keys to Coming Off as the Expert in Whatever You Sell