January 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. You probably have people who specialize in design on your payroll. But it’s just as important to turn your customers into product designers. Doing this well can have a lasting influence on the relationship and loyalty they have with you. So, how do you shift them from reactive buyers to invested creators? Related: 3 Strategies to Optimize Innovative Product Development 1. Involve them from the beginning All too often, company executives start with or support ideas they think are good but leave the customer out. The … Continue reading A Guide to Turning Your Customers Into Your Product Designers