How a Beauty Startup Went From an Incubator to Selling in 18 Countries
Eos Products, the company best known for its spherical containers of lip balm, has taken what its founders call a “measured” approach to growth over the past decade. “When we started the business, we thought long term,” co-founder Jonathan Teller tells Entrepreneur. “When we set up the company, our plan was always to build a scalable brand that was going to be in multiple categories in multiple countries.” That’s an ambitious goal for any startup. But by drawing upon their combined industry experience, which taught them preparedness and patience, Teller and co-founder Sanjiv Mehra quietly built a global brand. They … Continue reading How a Beauty Startup Went From an Incubator to Selling in 18 Countries
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