As more marketing channels open, brands find reaching customers on all platforms increasingly difficult and costly unless they implement an effective automated marketing strategy. March 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing has always been a crucial part of doing business. Regardless of how good a product or service is, if the right people don’t see it or hear about it, they won’t be able to decide to pay for it. You risk your product or service dying in obscurity. On the flip side, marketing is now much more complicated than it has … Continue reading How to Optimize Your Automated Marketing System to Boost Sales