Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » As the B2B sales process becomes increasingly complex, it’s becoming obvious why so many companies are choosing to steer away from the traditional lead-based model and instead embrace account-based sales opportunities. Related: 3 Sales Strategies to Help Increase Your Business in 30 Days With the average number of decision-makers in a B2B purchase now topping five people, it’s understandable that companies want to maximize their investment in pursuing a client. The operational logistics of pursuing account-based sales are quite different … Continue reading How to Reconfigure Your Sales Operations for Account-Based Selling