Reader Resource Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound Most businesspeople go into any type of sales conversation thinking they need to give information. No. Your goal in a sales conversation is to ask the right questions. That will help you ascertain how to transition prospects and customers from information to knowledge faster. So how do you make that transition? Enter the listening matrix. Related: 6 Strategies for Being a … Continue reading How To Sell More by Identifying What Type of Listener Each Customer Is