You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you. October 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | IndieBound | Bookshop | Entrepreneur Press Stories make you immune to competition. People are going to knock off your product, but they can’t knock off your story. Nowhere is that truer than in the world of Facebook advertising. This plays out every day on Facebook. The Facebook … Continue reading How to Use Your Story to Succeed With Facebook Advertising