Every company needs a mission. More importantly, that mission should reflect a company’s core principles and values. Things can go awry, however, when organizations fall into the trap of a product-focused mission statement. Apple has struggled with its identity since the death of Steve Jobs in 2011. The company once known for its laser focus on improving the world through technology has shifted to a product-focused mission that reads more like a laundry list of devices and services. Apple continues to generate staggering revenue — $78.4 billion in the first quarter of fiscal year 2017 — but audiences have dinged the tech … Continue reading Is Your Company's Mission Up to Snuff?