July 16, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In 1960 you might have seen a clever, Mad Men-style advertisement in the newspaper and believed it. Some doctors said smoking was healthy, some dentists said Coca-Cola was great for children. Fact-checking was difficult and salesmanship was strong. Years later, you found out they had lied to you. Smoking caused cancer. Sugar gave you cavities. The age of advertising was dead. Ads would still be used, but trust was damaged. The abuse was now visible. Enter the internet, a new way to reach potential customers: digital marketing. You could simply … Continue reading Marketing Strategies Often Erode Community Trust. Here Are 3 Keys to Avoiding Common Missteps.