Kathryn Duryea didn’t want Ikea dishes, and she didn’t want fancy china. And she bet other people her age felt the same. March 10, 2020 4 min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » The tableware industry is enormous and old — a $7 billion space dominated by high-end legacy brands and low-cost plates from the likes of IKEA. Is there room for more? Kathryn Duryea once worked in brand management at Tiffany & Co., where she was part of that old guard, but then she saw a new opening: “We’re in a moment … Continue reading Millennials Can't Get Enough of This Tableware Brand