May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With shoppers buying more online than ever before, a direct-to-consumer approach has increasingly become the model of choice to build a winning consumer brand. When I first launched Schmidt’s Naturals in 2010, my distribution strategy was as direct-to-consumer as it gets — spending every weekend at the farmers markets, talking face-to-face with customers and refining my products based on their feedback.  My brand quickly caught on in the community, and my conversations shifted from educating customers about naturals to opportunities to expand my footprint into local … Continue reading Omnichannel Isn't the Death of the Consumer Brand; It's the Path to Growth. Here's Why.