In June 2014, Jeff Bezos took the stage at Amazon’s Seattle headquarters to announce its latest product: the Fire Phone. He had no idea he was announcing the biggest flop in the company’s history. Related: Sony Wants Your Advice About its New Prototypes Demonstrating what appeared to be a total lack of understanding regarding smartphone users, Amazon had created a phone that was merely a conduit to buy things on the company’s website — not a fully functional smartphone. And, as it turned out, predictably enough, no one was interested. How could one of the largest tech companies on the planet miss the mark so spectacularly? Why do HTC and Blackberry, too, so … Continue reading Rapid Prototyping: The Best Route to Happy Customers