At least 30 percent of all products ordered online are returned. While this number may sound alarming to online retailers today, a high return rate is not always a direct threat to a company’s bottom line. It’s important to remember that returns are simply the cost of selling online and retailers can minimize the effect of returns by effectively managing the reverse logistics process. In the past, business owners believed that making returns as difficult as possible would ultimately reduce them. However, hindering the return process does nothing more than leave customers unhappy and unwilling to purchase from your brand … Continue reading The Secret to Long-Term Customer Loyalty Is an Easy Return Policy