Did you know more women own businesses in Salt Lake City than anywhere else? Salt Lake City, or “Silicone Slopes,” is a gender equal, tech-focused city, where Todaysmama.com and SocialBoost.com founder Rachael Herrscher began her entrepreneurial journey. In this video, Herrscher describes how pivoting from a traditional print business to an online model helped her survive the 2008 economic crisis. She shares some tips on how to build an online presence and avoid certain pitfalls in a world where everyone is scrambling for “likes.” Speaking of pivoting, we turn our attention to a super-secret specialty burger from Westgate Resort’s Edge Steakhouse in beautiful Park … Continue reading Why Facebook Is No Longer the Best Place to Build a Following