Not all ecommerce categories have caught on at the same rate. Buying toothpaste online is one thing. But shopping for lingerie, the most personal clothing item in a woman’s closet? Not quite the same. Related: Smashing the Patriarchy: Online Lingerie Store by Women, for Women And the reasons why are lessons that other ecommerce brand-categories can learn from. First off, Lingerie is a $13 billion industry, growing at a rate of 3.3 percent each year. And, no surprise, Victoria’s Secret dominates the market. Yet, while there has still been a huge rise in lingerie ecommerce startups, these up-and-coming lingerie brands face stiff challenges online. … Continue reading Why No One is Buying Bras Online: Challenges for the eCommerce Lingerie Industry