Despite the startup boom’s reputation as a job-creating machine, small businesses in the United States have been slowing down. Thanks to a decade of slumping productivity, fewer people are starting businesses, and those who are aren’t feeling confident about their ability to turn a profit. That’s why some startups, hoping to jump-start sales, have slashed prices. Related: The Dark Side of Discounts But this short-term solution has a long-term down side: Eye-popping prices will bring more customers in the door, but those same prices set dangerous expectations. When sale signs come down and the prices go back up, customers hooked by the initial deal disappear. … Continue reading Why Slashing Prices Also Cuts Up Your Brand