August, 2017
SEO Is NOT Dead
What better way to attract potential customers for a business than to rank at the top of Google, Bing & Yahoo for their products and services. Ranking Organically in search is the ultimate form of inbound lead generation! A common lament heard in business circles however is that SEO is Dead, it no longer works or it just cost too [...]
3 Ways a Midwest Mindset Can Build a Better Business
Funding — it giveth and it taketh away. Few things feel better than that first round because it validates your idea and sets it on a path. At the same time, your company is now on the clock with a narrower margin for error and limited flexibility. And there’s plenty of evidence to show that funding isn’t a cure-all. Who could [...]
Grow Your Web: 3 Tips for SMBs Building Online Presence
It has never been more vital for a business to have a solid online presence. Naturally, if customers don’t know who you are, they won’t be able to spend their money on your products. Getting their attention could be as simple as having a single-page website to advertise your services. Stating that 60% of small businesses around the world [...]
5 Ways to Trick Yourself Into Feeling More Confident
Everyone can afford to feel a little more confident. If you’re going into a job interview, confidence will make you seem like a more professional, experienced candidate. If you’re on a date, greater confidence will make you more desirable and easier to talk to. If you’re making a sale, confidence will speak volumes [...]
This Mobile Fashion Brand Was Inspired by a Food Truck
One day, five years ago, while eating a sandwich from a food truck, Jordana Fortaleza had an idea: What about a mobile boutique, or, as she calls it, a “truck-and-mortar store”? She and her business partner bought a van on Craigslist and opened J.D. Luxe, a Los Angeles-based lifestyle brand and fashion house on wheels. [...]
Grow and Diversify Your Home Business Online
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Basic Principles in Website Security for your Home-Based Business
Security is an important element of any web business. When you are examining your security, one of the first things you should ask yourself is: What are you protecting? What is your “crown jewel”? A second question to consider is: Who are you protecting your environment from? Competitors? Rogue hackers? Script kiddies? Employees? [...]
How We Built a Tech Company That's 40 Percent Women
No one questions Silicon Valley is an incredible driver of innovation, but lately, we have to ask: Who are they innovating for? Whether it’s a new product or something as benign as a store layout, you don’t have to look hard to find examples of (largely white) men at tech companies siloing themselves off to develop The Next Big Thing, [...]
Entrepreneurs Should Watch the Mayweather-McGregor Fight, But Not Just to See Who Wins
This weekend Conor McGregor will fight Floyd Mayweather, the top boxer in the world with a 49-0 record. I’ll be watching, that’s for sure, but I am not watching to see who wins. What interests me in how whoever loses handles the post-fight press conference. From the outside, there’s nothing about me that would make you think [...]