August, 2020
Selling Through Service
August 4, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Whether you and your team employ cold calling, marketing (traditional or digital), social media engagement or other strategies, one of your top goals is to sell your product. But what if your goal shifted? Although all these aforementioned sales [...]
4 Ways to Survive a Crisis as a Public Speaker
August 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has not only been difficult from a health perspective. It’s also been really challenging financially for those whose careers largely depend on in-person interactions, like public speakers. In my own case, I’ve lost many great [...]
12 Innovative Marketing Professionals You Should Know
August 5, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is all about innovation. Marketers must innately understand and adapt to the ever-changing world around them to meet incredible demands and aggressive goals. I strongly feel the best marketers often realize that innovation is crucial, and [...]
Consider This Before Self-Publishing Your Book
August 6, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Making the decision to write and publish a book focused on your business — and recognizing the wealth of benefits and advantages to come from doing so — is truly admirable, and already sets you apart from a huge proportion of your competitors. But if [...]
Learn Today's Most Important Digital Marketing Skills for Just $35
From Facebook and Google to Pinterest and YouTube, this bundle covers it all. August 7, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. These [...]
Free Webinar | August 20: Three Digital Marketing 'Musts' to Transform Your Business into an Online Sales and Referral Machine
Learn the marketing strategies to not just survive, but thrive even in this environment. August 7, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. While many businesses have had to shut down physical offices and retail stores as a result of the health crisis, and are only now starting a phased re-opening [...]
Should You Cancel Your Company's Subscription-Based Services? 4 Questions to Ask
August 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Many races have begun since widespread shutdowns: The race to create a vaccinel; the race to flatten the curve of positive infection cases; and of primary importance to businesses, the race to reestablishing flailing revenue streams. Most businesses [...]
Sales Tactics to Survive the Extended Effects of the Pandemic
August 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The default setting for growth for most ambitious companies is to try to win new logos. Find new customers, sign new deals, and build the company on the back of this steady stream of new business. On one hand, this makes sense. New customers [...]
Customer Experience Will Determine the Success of Your Company
August 6, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it often falls by the wayside as resources are channeled into product [...]