Pick a name that will work now — and in the future. Finding the right name is one of the most important choices you make when starting a business. Here are three mistakes to avoid when making this vital decision, from branding expert Phil Davis. Employing the “train wreck” method. When forced to come up with a catchy name, many aspiring entrepreneurs simply take part of an adjective and weld it onto a noun, colliding the two words head-on. The results are names — QualiServe or TranquiSpa — that have a certain twisted rationale, but look and sound awful. Turning your … Continue reading 3 Mistakes to Avoid When Naming Your Business (60-Second Video)