Because validation is vital in generating fewer bouncebacks. September 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you hear a lot of marketers saying that “email is king”? That’s because it really is. According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. How do you make sure they do receive your emails, though? If your bounce rates have been giving you trouble — remember, anything above 2 percent is worrisome — then you’re right about rushing to clean your email … Continue reading 3 Things to Know Before Cleaning Your Email List