Buying behaviors are largely driven by emotions and then justified by logic, so it’s important for entrepreneurs to tap into psychology to boost sales. May 2, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. LinkedIn’s “2019 Global Talent Trends” report revealed important truths about the future of work: Over 90 percent of talent seekers believe soft skills are critical to the future of recruiting, and 80 percent say those soft skills are growing more important to company success. Soft skills, or personal skills that help people communicate with others, can be the difference between getting a … Continue reading 4 Psychological Truths to Make Selling Easier