July 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to smartphone apps, there are critical factors for success. Developers must make the core application run extremely fast, have minimal bugs and design a user journey that fulfills the expectations of why a person downloaded in the first place.  However, the app race does not belong purely to the swift nor the battle to the strong. Developers need to weigh and balance a few variables like speed, performance, features and rewards systems that create an overall user experience. Two-thirds of smartphone users prefer apps with a … Continue reading 4 Steps for Increasing Your App's User Engagement and Retention