Customer retention is easier than finding new customers. October 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You want your customers to keep coming back for more. And for good reason! A 5 percent increase in customer retention typically results in 25 percent more business profit, according to research by Bain & Company. Existing customers are easier to keep, they buy more often, and they already trust your brand. But how can you consistently stay at the forefront of your customer’s minds without annoying them? Won’t it get old, after all, if you send the same email over … Continue reading 5 Non-Invasive Ways to Succeed at Customer Retention