Every new business stands to benefit from clearly stated goals and ethos. August 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every successful startup has a clear goal or vision as to what they want to accomplish. While cynics would say that the ultimate mission of any business is making money, the most successful startups generally have a larger sense of purpose. And the best way to express that aspiration is with a well-written mission statement that establishes your company’s core values and highlight its goals, no matter what niche you might be working in. Here is a handful of … Continue reading 5 Reasons Mission Statements (Still) Matter for Startups