Starting a business this year? Here are a few things to consider before taking that leap of faith. December 27, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. In this pandemic economy, building a business takes resilience and tenacity more than ever before. Nevertheless, building a business is an exciting quest and one that deserves congratulations. Here are five things you must define to build a business that stands the test of time, from branding, marketing to scale-up plan. Take a look. Define a unique brand identity A brand identity can be defined as how well … Continue reading 5 Things to Consider When Building a Business