The younger crowd doesn’t mind advertising, but they do love making fun of it. So, be careful. May 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Millennials can be a fickle group to market to. While many companies manage admirably to market to this age cohort, others try to pry open millennial wallets — and fail catastrophically. Related: 4 Strategies to Use When Marketing to Millennials Include McDonald’s in the latter group. The fast food giant’s “Create Your Taste” campaign failed when the company decided that young people would jump at the opportunity to create their … Continue reading 5 Ways to Market to That Fickle Group Called Millennials