It’s a cheap and relatively easy way to know what’s working and what would work better. October 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Scientists would never push a drug to market without testing it to make sure it is effective; a similar principle should be applied to your online marketing efforts. Sure, your Shopify store isn’t likely to have a detrimental impact to public health if you don’t test it, but A/B testing different variables to determine which works best will definitely improve the health of your business. With a huge transaction rate that has … Continue reading A/B Testing Is Maybe the Easiest Way to Boost Conversions on Shopify