The many advantages of building and growing a business based on fulfilling your own needs. September 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you really know your customers? Researching and talking with people to create customer profiles can only tell you so much. Think of it this way: in my late twenties, I can only learn so much about people 65-years-old and older. Sure, I might understand them well on paper, but I don’t know what it feels like to be in this demographic. So, if I were to create a product for … Continue reading Be Your Own Customer Before You Launch a Product