November 13, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Most startup gurus would agree that consumers crave authenticity. Unfortunately, every business has to make money, which can make it difficult for startups to market their services or products without looking like shameless profiteers. Consumers know that every company wants to turn a profit, but consumers are more inclined to engage with businesses that appear to put the consumer before profits. This is why the build in public model is one of the best ways for tech companies to avoid issues of inauthenticity and ultimately master … Continue reading Building in Public: How Tech Companies Master Product-Market Fit