How New, Small Business Owners Can (and Should) Be Protecting Their Brand

Your new business is your baby, after all. Don’t you want to protect your baby? May 9, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. As a lawyer, I’ve represented many businesses but often found that small business owners make major mistakes that will leave them legally vulnerable. If big guys like Hertz can fall victim to business schemes, think about how much more vulnerable your tech startup or fledgling new ecommerce fashion site might be. Related: 5 Ways Your Business Can Protect Its Online Brand  That’s why your first steps toward launching your new business are critical. National Small … Continue reading How New, Small Business Owners Can (and Should) Be Protecting Their Brand