Get to know what ‘spam,’ ‘cloaking’ and ‘value’ are and why ignoring the warnings against them can cost you. October 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We live in a digital world, where the difference between landing on the first page of a prominent search engine vs. the second could cost you millions in revenue; this is what makes a company’s SEO ranking more important now than ever before. But if you’re the head of that company and you want to play the game, then you need to understand the rules. Related: How to … Continue reading How to Come Back From an SEO Penalty