Changing technology makes it that much easier to give consumers what they want. September 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Not too long ago, there was a time when people had to actually pick up the phone and dial customer service to speak with a support representative, but that era is long gone. Today, we live in an age of near-immediate gratification in which we’re bombarded with hundreds of brand messages and advertisements during more than 11 hours of staring at our screens per day. As a result, better customer service is becoming mission-critical for most businesses. In fact, customer-exeprience … Continue reading How to Keep Up With Customer Expectations