Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you’ll have to be careful. September 13, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious, unnoticed. They assimilate smoothly into different parts of our lives and take on real meanings, whether you’re talking about jumping into an Uber, going on a Tinder date or Whatsapping a friend. Related: 8 Mistakes To Avoid When Naming Your Business Those … Continue reading How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company