July 20, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some creativity for business owners, who must pivot their marketing efforts. How does your product or service serve your consumer when they’re at home? How can you alter your marketing message to meet them where they are now? It will look different for every company, but a good first step is to consider your target-customer alias and what they’re currently … Continue reading How to Market to Consumers At Home