October 28, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads from the “just browsing” phase to close directly affects a business‘s success. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment. LinkedIn‘s research indicates that 87 percent of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth, and 85 percent … Continue reading How to Strengthen Your Company Through Sales-Marketing Alignment