Here are four ways to help your business go the extra mile and become an integral element of someone’s day. August 29, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the most useful lessons all successful entrepreneurs learn is to think of customers as their company’s most important asset; yet too few businesses think about whether they, in turn, are an asset for their customers. Related: How to Make Your Customers Feel Valued Becoming a valuable asset for a customer means doing more than dealing with the initial problem your product or service is designed to … Continue reading How to Take Your Product From Something Customers Buy to Something They Can't Live Without