August 25, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Here’s an example scenario I’m sure you’re familiar with: You walk into a shop prepared to buy. This time, it’s organic moisturizing soap. You already know what you want and you’re 100 percent sure you’re going to walk out of the shop with it. But when you enter, you’re greeted by a saleslady with a bright yellow dress and gigantic grin. “Can I help you?” she asks. You politely wave her off, telling her you already know what you want. But she stays at your elbow, upselling the … Continue reading How to Weave More Empathy Into Your Marketing for Better Connections With Potential Buyers