It’s your best and earliest shot at telling employees and the world what you’re about. September 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint and communicate the essence of your small business and what it stands for. An effective statement encapsulates what you do, who you do it for and, most of all, why you do it. It can touch on other essential aspects, such as your company’s goals or what differentiates you from the … Continue reading How to Write An Unforgettable Company Mission Statement