July 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We live in a time when a brand’s ability to reach its customers online has never been more important. The same is true of individual entrepreneurs, influencers and others. This is where live streaming video comes in. While the popularity of YouTube has long proven video’s importance in the online world, live video’s surge is relatively recent, and is still often overlooked by marketers. A report from IAB found that by the end of 2018, 67 percent of internet users had streamed live videos, with 47 percent … Continue reading Live Streaming Video: What It Is, Why It Matters and How It'll Quickly Grow Your Brand