Now Is the Time to Gain Market Share

Learn why it’s important to act based on data rather than emotions during a crisis. July 20, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Hear Startup Story Live speaker Erik Huberman, founder of full-service marketing consultancy Hawke Media, talk about why now is an opportunity for businesses to gain market share. Huberman discusses his company’s early response to COVID-19 and how new customers made up for business lost due to marketing budget cuts. Huberman talks about how situations such as the pandemic necessarily cause companies to lose affected and scared customers, but that waiting and “holding on for … Continue reading Now Is the Time to Gain Market Share