Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market. July 2, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s hard to put a price tag on the importance of proprietary research, but there are some numbers out there that are good indicators: Forrester Research’s 2019 first quarter report, for example, showed that proprietary research contributed to more than a $23 million increase in revenue.  When founding our own company, my partners and I spent years accumulating research to help us convince insurers that people with healthy lifestyles … Continue reading Proprietary Research Can Give You Credibility — Here's How to Do It Correctly