It is a serious mistake to run a side gig or a small business in an unprofessional way, even if you are just starting out. Success comes from looking and acting professional from the start. Some people do not return phone calls until the mood strikes them. Some do not show up when they say they will. Some do not even have business cards or a website! This behavior is called “leaving money on the table.” Making some basic changes to how your business appears to your prospects and current customers is an important factor that determines whether they give you their money or hand … Continue reading Success Begins When Your Image Matches Your Market